The Rolex Pepsi GMT Master II. Originally introduced in the 1950s when watches were worn for real-world, everyday use, the GMT Master series was designed for pilots allowing them to keep track of multiple time zones simultaneously. The highly contrasting red and blue bezel, reminiscent of the colors of the Pepsi logo, has become an iconic symbol in the world of horology.
The Rolex GMT-Master II “Pepsi” (Ref. 126710 BLRO) is the watch that serious Rolex collectors and enthusiasts alike want right now. It’s currently available at authorized Rolex dealers, although there’s already a huge waiting list, and so naturally the demand has caused the price some wealthy buyers are willing to pay to reportedly double. Whether the demand is so high, or the supply is just restrained, is a good question that’s hard to answer. Nevertheless, this is hottest GMT watch of the year.